Optimize your blog post titles for search, but don't be boring

Optimize your blog post titles for search, but don't be boring

Impatient searchers

The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.

What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information?

Make it snappy

If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.

Make a clear statement about what your readers will be able to learn or do. For instance:

    Ten Easy Ways to Write Faster
    Five Simple Steps to Set Up Your Blog in Less Than Two Hours
    Eight Expert Tips for Running Your First Marathon
    Five Crazy Videos That Will Make You Laugh Out Loud


In a word or three tell your reader what the post is about in your title. Most people will not take the time to read something unless they know what it is about first.



Try to incorporate words in your title that are likely to be searched for by readers in search engines. Get into their shoes — what search term would you use if you were wanting information on this topic? If you’re writing about Britney Spears – put her in your title and you’ll increase its ranking in the engines.