When someone comes to the point
If top readers read at speeds of above 1000 words per minute (wpm) with near 85% comprehension, they only represent 1% of readers. Average readers are the majority and only reach around 200 wpm with a typical comprehension of 60%.
In 96 seconds they will read 320 words.
So keep things short and to the point. I know this sounds crazy coming from me – but the stats show my longer posts are often largely are ignored.
Keep your first sentence short.
I’m a big fan of short sentences. I love them because people can understand them easily. There's an insane amount of value in short sentences that are readable, digestible, and punchy.
But often, writers get so caught up in the stress of their introduction that they come out with long, garbled sentences. The problem with long, garbled sentences is that it makes readers work hard. Readers don't want to work hard to understand your article -- especially at the beginning. Lead off your introduction with a bite-sized sentence or two.
Blog posts – what time should you hit publish on your posts?
So let’s take a look at when to publish blog posts.
One thing Dan suggests we consider is that if we post during time of higher traffic, we’re more likely to have higher bounce rates and get lost amongst the noise of other content being published.
On the other hand, posting at times when fewer people are online will garner less traffic and engagement, but give our posts more prominence and less competition against other content.
70% of users say they read blogs in the morning
More men read blogs at night than women
Mondays are the highest traffic days for an average blog
11am is usually the highest traffic hour for an average blog
Comments are usually highest on Saturdays and around 9am on most days
Blogs that post more than once per day have a higher chance of inbound links and more unique views
